New look, same trusted cover

You might have noticed things are looking a little different around here.

We’ve refreshed the HEA brand, from how we look to how we sound - all with one goal:

Make home emergency and appliance cover easier to understand, and easier to trust.

Because when things go wrong at home, you shouldn’t be left figuring things out - you should feel confident you’re covered, and able to get back to your own version of happily ever after.

Why we’ve rebranded

Home emergency cover, boiler cover and appliance cover can feel confusing.

Policies are often complicated. Wording can be hard to follow. And when something goes wrong at home, the last thing anyone wants is to figure out what they’re actually covered for.

So, we asked ourselves a simple question:

How can we make cover clearer for our customers?

This rebrand isn’t just about a new look. It’s about creating a brand that reflects how we actually work - simple, helpful, and built around real people, not policies.

A more human approach to cover

This rebrand has been led by Carrie and Katie, with a clear focus:

Give HEA a personality - not just a product.

That means:

• Speaking like real people, not insurance documents

• Making cover easier to understand

• Helping customers feel confident in what they’re getting

No jargon. No unnecessary complexity. Just clear, reliable home emergency and appliance cover.

Built around what matters to customers

This isn’t just a visual update - it’s a shift in how we communicate and support our customers.

Our approach is built around a few key principles:

• People first - always

• Clarity over complexity

• Support without stress

• Confidence and control for customers

In practice, that means clearer plan names, simpler explanations, and a more straightforward customer experience; from quote to claim.

Same cover. Just easier to understand.

While our look has changed, the cover hasn’t.

You still get:

• Reliable home emergency cover for boilers, heating, plumbing and more

• Cover for over 30 of your most important appliances

• A nationwide network of qualified engineers

• 24/7 support when something goes wrong

We’ve just made it easier to understand what you’re covered for, and what happens next - so you can get things sorted and get back to normal, faster.

Cover built for real life

Because home emergencies, and appliance breakdowns don’t wait.

A boiler breaking down in winter.
A burst pipe causing damage.
An appliance stopping when you need it most.

Our job is to make sure you’ve got the right cover in place - without the confusion - so when the unexpected happens, you can spend less time figuring things out, and more time getting on with your day.

What’s next for HEA

This rebrand is just the start.

We’ll keep improving how we communicate, how we support our customers, and how we make home emergency and appliance cover simpler to understand.

Because at the end of the day, it’s not just about fixing problems - it’s about giving you the confidence that your home is protected, whatever happens next.

And helping you get back to happily ever after, a little quicker.

Want to protect your appliances with insurance for mechanical and electrical breakdown plus accidental damage? Cover everything from washing machines, to ovens, air fryers and smart tech. Get a quick, free quote online to keep life running smoothly. Or explore our full range of plans, including boiler and heating, plumbing and drainage, or complete home emergency cover for total peace of mind.